Hey hey friends!
So you’re here to learn a few things about social media? Or you’re just a really loyal reader – I see you! Either way, you’re in the right place!
I’ve been blogging for over 6 months at this point and WOW do I have so much to learn. I will tell you though, that the things I’m going to share have truly worked for me and have doubled my engagement. When I first started blogging, I focused mainly on Instagram and have focused more on Facebook and Twitter in the past month or so. Pinterest is my next task! This means that most of this information is geared towards Instagram, but all of it can be applied towards social media in general.
BIGGEST POINT: I’m still so new at this, if you’re a more experienced blogger, all of this may be obvious. If you’re not a blogger or you’re a new blogger, this information is actually going to be useful I promise.
(Since I’ve written this, I’ve already edited it and have decided to split this post into two – there’s way too much info! So part two will be posted next week, August 17th and will focus a lot on Instagram specific things!)
Engagement > Numbers
Okay this is huge. When it comes to social media, engagement is everything. Engagement is how well people interact with your content through likes, shares, comments, and views. If you have 10,000 followers on a platform, but no one interacts with your content – your engagement is low. If you’re trying to grow on any platform, your goal should be to increase engagement, not your followers. Increasing engagement leads to genuine followers and creates an incredible community. Social media is supposed to be social! Btw – if you want to increase engagement – go interact on other people’s content! If you like something, tell them why. If you want them to post more content about something specific, let the know. Over time you’ll see who’s genuine and who’s just trying to sell you something. Blogging/social media can be a lonely business so don’t discount your online friends!
Be genuine – AKA don’t force yourself into a box
Oh y’all, this one hurts. You can see it so clearly when someone does this. This is BY FAR the most cheesy thing I’ll say in this post, but you absolutely have to be yourself. When someone isn’t authentic you can spot it from a mile away. They endorse the same products, the same retailers, and use the same language as every other person on the internet. Please don’t do it. If you genuinely believe that you can be useful to people through your content just be yourself! Believe that you can help, encourage, or inspire people all on your own. With that being said, for sure try out different writing styles, photography, and design with the purpose of finding your niche in the beginning, but don’t change things up to grow if it’s not you, boo!
Use those hashtags
Hashtags can be awkward, right? I always thought it was so weird when people used them before I realized how powerful they are! Hashtags are such a great way for people to find you and to help you find people you want to follow. Personally, I like my hashtags hidden (on Instagram). I put them in the first comment of each post. They look something like this.
I use all 30 on instagram and a few on Twitter (sometimes). I mix it up with each post to broaden the reach. I’ve heard different theories on how many to use, but I stick with 30 and it’s been fine for me!
don’t get discouraged
This one is obvious, but definitely needs to be said. I get it – numbers are validating. Blogging or anything online takes so much effort. You can spend hours on a post and never hear a word about it from anyone. This doesn’t mean that no one read it or took anything away from it, but can obviously be discouraging! When you gain followers or hear validation from your content, it feels great, BUT you have to learn how to create without it. You have to center back to why you’re doing what you’re doing and keep on. Every single person who blogs, has a YouTube channel, or any kind of online presence gets discouraged from time to time. They lose followers, the get mean comments, and they feel like quitting. Try to enjoy the process and celebrate each tiny milestone. Keep your expectations realistic and get feedback from your people. Remember, you’ll get more and more disappointed when you start doing all of this for the wrong reason!
Like I said above, there’s too much information to cram it all in one post, so check back here this time next week and I’ll share more action-based tips – a lot focused on Instagram growth.
Head to my YouTube channel tomorrow with a new video featuring a guest!
– Caitlin –